Which products work best for non-profit and NGO events?

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If you are planning a charity or non-profit event, you have probably already discovered the most important truth in the industry:

People want to support - but they also want to be able to find you, understand you and donate without getting sweaty palms.

And that's no small thing: According to ISOBRO's Fundraising Survey, 2024 was a record year with 7.6 billion DKK donated to charity in Denmark (an 8.4% increase from 2023).

At the same time, Denmark is a country of volunteers: Statistics Denmark shows that 14% of the adult population worked weekly as a volunteer in 2024.

So the potential is there. The only question is: Which products help you best during the day - and afterwards?

  • The 3 things a good event kit should be able to do

    The best products for NGO events typically do one (or more) of these things:

    1. Make donating easy here and now (friction kills generosity)
    2. Make yourself visible and credible (so people dare to approach you)
    3. Give you life after the event (visibility in everyday life)

    And no - “500 free things that live in a closet” does not count as life after the event.

  • Before you order: Choose your primary goal (1–2 pieces)

    • On-site collection: QR signs, crew identity and clear calls-to-action
    • Visibility/awareness: products people reuse (clothing, bags, water bottles)
    • Recruitment: lanyards/badges + easy sign-up (QR for newsletter/volunteer)
    • Thanks & sponsor care: fewer, but better products (premium “thank you” gifts)

    When you have the goal, it is much easier to choose the right one.

3 quick event kits (so you can choose in 30 seconds)

1. Street collection / pop-up stand

  • Volunteer t-shirt + badge
  • QR table sign + small roll-up
  • Stickers (high “take rate”)
  • Pen + registration QR

2. Running / outdoor fundraising

  • Performance t-shirt for crew
  • Drinking can
  • Caps
  • QR signs at start/finish + at "rest zones"

3. Conference / networking / indoor event

  • Lanyards + name tags
  • Tote bags for materials
  • Pen/note solution
  • Premium “thank you” gift for sponsors (thermos mug/thermos bottle)

Bonus

A little communication trick (that can actually move something)

Ipsos points out that 2/3 of Danes supported an NGO last year, but that the term “NGO” should not be used in communication (among other things because it may be unclear to many).

Therefore, consider writing “aid organization” or “charity organization” in your event texts. More understanding = fewer barriers.

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