Step 1
Find out if the problem is the file or the logo - Mini test (takes 2 minutes)
- Place the logo in the size it should be on the product (e.g. 3 cm wide on the left chest).
- View it in 100% zoom or print it on paper.
- If small letters/thin lines flow together → you need a mini-logo-version (not a magnifying glass strategy).
Step 2
Get the logo in vector (AI/PDF) – it’s “HD for print”
The ideal file format for most printing methods is a vector file, because vector can be scaled without loss of quality - at PromoX we accept vector formats including AI or PDF.
Why is it important?
Because raster files (PNG/JPG) can become blurry/pixelated when resized: if an image becomes blurry/pixelated when you enlarge it, it is typically raster.
If you only have PNG/JPG: Still send it - but expect us to recommend vectorization or a simplified version if the details are small.
Step 3
Create a “logo package” (full logo + mini + 1-color)
This is the solution that saves most orders from ending up like “that’s almost our logo… I think?”.
1) Mini-logo (for small placements)
Use for: chest, cap, sleeve, small products.
Do this:
- Remove tagline/URL (or make it a separate element for large surfaces)
- Use brand name + icon (or just icon)
- Make lines and spaces clearer
2) 1-color version (for small sizes and “clean look”)
- Fewer colors = often sharper results with small prints
- Easy to use on many materials and colors
3) Reverse version (if the logo should be on a dark background)
- Make sure that negative areas are not too small (otherwise they will “close up”)
Step 4
Choose the right method for a detailed logo
Here is the short, practical rule of thumb:
If the logo is detailed (many small elements)
- Transfer printing is suitable for detailed motifs and smaller runs because it can produce precise and colorful prints.
- Digital transfer printing provides optimal detail and color reproduction and an edge that is less visible.
If the logo is to be “premium” and durable
- Embroidery gives a distinctive and exclusive expression, but typically requires slightly coarser lines than printing.
Step 5
Use minimum dimensions as a safety net
It varies by material and method, but here are guidelines to help you avoid the most classic mistakes:
Embroidery (typical recommendations)
- Minimum text height around 0.25" (≈ 6.35 mm)
- Minimum line/stroke thickness around 0.05" (≈ 1.27 mm)
Screen printed transfers / fine details
- Some guidelines work with a minimum line thickness around 0.012" (≈ 1 pt) to ensure that fine details can print properly.
If your logo is below those limits, the solution is typically: larger print, mini-logo, or method change.
FAQ
If small letters, thin lines or taglines become blurry when the logo is displayed at the actual print size (e.g. 3 cm on the chest), that's a sign. As a rule of thumb, many print guides have minimum limits (e.g. lines around 1 pt and small texts that should not be too small), and embroidery often requires even coarser details.
A vector file is best because it can be scaled without loss of quality. PromoX recommends vector as the ideal format and accepts AI and PDF, among others.
Often yes, but the quality depends on the resolution and size. Raster files (PNG/JPG) can become pixelated when scaled up, while vector files remain sharp. If you want to be sure of a sharp result, the next step is typically to have the logo vectorized.
As a rule, printing gives the most freedom for small details and color transitions. Transfer printing is suitable for detailed motifs - and digital transfer printing provides optimal detail and color reproduction.
Create a mini-logo version without the tagline/URL for small print locations (chest, cap, sleeve). Save the tagline version for large surfaces (back, tote bag, banner) or digital formats. It's not about "losing identity" - it's about making the brand readable.
Printing is typically best if you want many details and colors. Embroidery often requires coarser lines, but gives a more distinctive and exclusive expression. Many choose a combination, e.g. printing on t-shirts and embroidery on polos/jackets.
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