Printing or embroidery on clothing – how to choose the right solution for your logo

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Are you considering getting your company logo on workwear or profile clothing, but are unsure whether it should be printed or embroidered? It's a classic question – and the answer depends on more than just price.

The choice should be based on material, desired look, durability and usage situation. Below you will get a clear overview of the differences, advantages and disadvantages, so that you can make the right decision more easily.

Embroidered logo – exclusive and extremely durable

Embroidery is done by sewing the logo directly into the fabric with thread. It gives a robust and professional look that will last for many years – even with frequent washing and daily use.

  • Benefits

    • Very durable and wash-resistant
    • Exclusive and professional look
    • Ideal for polo shirts, shirts, jackets, caps and heavy tote bags
    • The logo becomes an integrated part of the clothing

  • Disadvantages

    • Typically more expensive than printing
    • Can feel stiff on thin fabrics
    • Less suitable for large motifs and very fine details

Printing – flexible, affordable and detailed

Printing is often used for corporate clothing, events and campaigns where visibility and creative freedom are important. The most commonly used methods are transfer printing and silk printing/screen printing.

  • Benefits

    • Lower price – especially for larger runs
    • Option for many colors, gradients and small details
    • Suitable for t-shirts, sweatshirts and tote bags
    • Can be placed in several places on the clothing (chest, back, sleeves, etc.)

  • Disadvantages

    • Less durable than embroidery
    • Can fade or crack over time
    • Feels like a layer on top of fabric

Why do you choose one over the other?

Printing and embroidery offer two very different expressions. Printing is ideal for creative designs, many colors and temporary use, while embroidery is the safe choice when durability and a professional look are in focus.

Therefore, the choice is largely about how the garment will be used – and who will wear it.

Which industries should choose what?

  • Embroidery is particularly suitable for:

    • Crafts and service professions
    • Sports clubs
    • Companies with fixed work clothes or uniforms

  • Print is ideal for:

    • Events and campaigns
    • Student and school events
    • Advertising and merchandise purposes

Is the price difference big?

As a rule of thumb:

  • Embroidery: approx. 20–50 DKK per logo
  • Printing: approx. 10–25 DKK per unit

Price depends on size, complexity, number of colors and print run. Both methods may have a setup fee, which is usually only paid once.

Image of a woman wearing a sweater and cap that has a logo on the back that says "YOUR LOGO AND CONTACT INFORMATION"

How detailed can the logo be?

Printing gives the greatest freedom for small details and color transitions.

Embroidery requires slightly rougher lines, but in return you get a more distinctive and exclusive look, which many associate with high quality.

Choose with expression and durability in focus

At PromoX, we advise companies daily on the choice between printing and embroidery. The best solution depends on use, budget and desired signal value.

Many actually choose to combine the methods – for example, printing on t-shirts and embroidery on polo shirts or jackets.

Brief summary

  • Embroidery: Exclusive, very durable and ideal for professional workwear
  • Printing: Flexible, affordable and best for detailed designs
  • Price depends on design and print run – printing is cheapest, embroidery lasts longest
  • A combination of methods often gives the best overall result

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