Go and Nogo - Colors on profiled clothing

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Purpose

The purpose of branded clothing is simple: Your logo and message should be clearly visible, even from a distance and in motion. That's why color choice is crucial.

When choosing colors for branded clothing, it's not just about taste. It's about visibility, recognition, and whether your brand is perceived as professional. Here's a practical overview of which colors work best - and which combinations you should avoid.

Bark

  • High contrast

    The safest solution. Dark clothing with light print or light clothing with dark print provides maximum readability.

    Example: Black t-shirt with white logo or white polo with dark blue print.

  • Simple and calm colors

    Basic colors like black, navy, gray, and white almost always work. They give a professional look and fit most industries.

    They are also easy to combine with multi-color logos.

  • Fire colors - but with care

    It's perfectly fine to use your brand colors, but choose one primary color at a time.

    A strong brand is more easily recognized when the colors don't compete with each other.

  • Tested in reality

    Colors look different on a screen than on fabric. Please order a sample if the color combination is important to your visual identity.

No way

  • Low contrast

    Tone-on-tone, such as a dark blue logo on black clothing, is difficult to see - especially from a distance and in poor light.

    It may look great up close, but loses its effect in use.

  • Neon colors as a base color

    Neon can seem tempting, but often takes focus away from the logo and can seem unsettling or cheap in expression.

    Use neon as a detail - not as the main color.

  • Too many colors at once

    Clothing with lots of colors and a colorful logo on top quickly becomes visually noisy.

    The result is often that nothing really stands out.

  • Trend colors without long-term thinking

    Fashion colors can quickly feel outdated. Profiled clothing is often worn over a long period of time, so choose colors that last.

Brief summary:

Choose simple and clear rather than creative and complex. High contrast, calm colors and focus on the logo give the best result - both visually and commercially.

At PromoX we are happy to help with sparring on colors, materials and prints, so that your profiled clothing works in practice - not just on the screen.

Contact us for advice on colors, materials and printing.

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